According to Daishin Securities on the 21st, the first-day album sales of the recently debuted girl group LE SSERAFIM were 780,000 copies, a 23% decrease compared to the previous album's 1.02 million copies.
The cause of this decline has been attributed to the departure of female fans. Analyst Im Su-jin of Daishin Securities stated, "While the reasons for the slump in album sales may be multifaceted, the seasonal characteristics of the first quarter, coupled with the departure of some domestic female fandom and weakened purchasing power, are likely to have played a major role."
In the entertainment industry, it is generally known that female fans have higher loyalty and purchasing power than male fans, and this was pointed out. Indeed, according to Im's analysis, even at the showcase held on the 19th, the proportion of male fans increased from the previous half to 70-80%.
In addition, the consumption patterns of overseas fandoms, which differ from those in Korea, have also been cited as a factor. LE SSERAFIM's overseas fandom mainly consists of fans from Hong Kong, China, Japan, and a small number from Southeast Asia, who do not competitively purchase albums like domestic fans do.
-What nonsense is this when the album is selling well?
-Judging solely by first-day sales is a bit...
-This headline is weird. Even if the article were true (which it's not), it would make more sense to attribute it to male fans or a decrease in female fans and an increase in male fans, not just blame it on the female fansㅋㅋㅋ
-This is getting ridiculous.
-All groups are declining in album sales. Besides, it's not even the end of the first week of sales, so why such articles?
-Blaming women for everythingㅋㅋㅋ It's like they're gonna die if they don't blame everything on women.
-Even if the female fandom has decreased compared to before, what's the big deal?
-What a nonsense article.
-I'm broke.
-Blaming everything on women.
-Why blame female fans???? This is ridiculous...ㅋㅋㅋㅋ
-The female fans decreased?? Why??
-It seems like it'll surpass 1 million copies, isn't it selling well?
-This kind of nitpicking analysis is ridiculous.
-Blaming everything on women again.
-That reporter seems like she wasn't even at the showcase. Everyone around me was a woman.
-?? Album sales are declining for all K-pop groups, right?
-Most of other idols' sales are dropping too
-Idols need to decrease album sales, then they'll have to stop exploiting fans with hundreds of photo cards.
-K-pop albums sales are declining in general. Besides, LE SSERAFIM is selling their albums just fine, and the initial period isn't over already, yet they're talking nonsense.
-The initial period isn't over yet, and even if that number is true, it's still considered good sales.
