BTS Jungkook's support for NewJeans sparks internal tension at HYBE ... "It looks like the company is going to split up"
People are celebrating (NB: Referring to the reaction to the article)
https://m.entertain.naver.com/article/144/0000988844
by Journalist Lee Sunmyung
(NB: The full article is not included in the Theqoo post, but below is the translation of the article the OP is referring to)
After BTS member Jungkook posted a message supporting NewJeans, it has been reported that some HYBE employees expressed frustration and discontent.
On September 14, Jungkook posted a picture of his dog, Jeon Bam, on the dog's Instagram account, along with the message “Artists are not guilty.” He also added emojis representing the colors of NewJeans’ Powerpuff Girls aesthetic—blue, pink, yellow, green, and purple—along with a flexed arm emoji, clearly showing his support for the group.
As soon as Jungkook posted this, the HYBE discussion board on the anonymous workplace community 'Blind' lit up with reactions.
One HYBE employee shared Jungkook’s post, commenting, "I feel even more bitter now. What have we been working for?"
Other HYBE employees quickly chimed in, with reactions like: "It looks like the company is going to split up," "Of all the artists, why this one? It feels like the company is heading toward collapse. Is this a signal to escape?" "It’s true that artists aren’t guilty. Neither am I. So what are the guilty parties doing right now?" "Looks like they’re determined on killing the rest," and "This just reminds that regular employees mean nothing here."
Some employees speculated, "Isn’t this a message for Min Heejin?" While others disagreed, stating, "There are more people who think this is directed at HYBE." Some expressed regret over Jungkook's comment, saying ""Are you really listening to the most reckless person?" and "Look at how this situation is being interpreted and how it's causing even more controversy. What's so good about this?"
As the debate raged both within and outside of HYBE, the company stepped in to address the situation.
Jungkook later added another post on Instagram, saying, "Don’t use them," seemingly in reference to the controversy.
HYBE’s Big Hit Music label also released a statement, clarifying, "Jungkook posted this out of the belief that, under no circumstances, should young artists be dragged into disputes or used as shields."
Meanwhile, on the Blind platform, posts criticizing former HYBE executive Min Hee-jin, Shin Wooseok of Dolphin Kidnapping Group (NB: Dolphiner Films), and NewJeans have been circulating, causing anger among NewJeans fans.
-Congratulations!!
-Well, that's a good thing.
-I feel like if they don’t have money, they'll just sell off labels to whoever pays, so it'd be best if they split up on their own at the right time.
-It might actually be a good idea for them to split up at this point!
-Is HYBE really blaming Jungkook now??? Since there's already a split, why not go ahead and fully divide?
-Honestly, it’s laughable. An entertainment company that splits over one artist's comment? How hollow and rotten can it be?
-Don't they already have a lot of debt? Let Bang Si-hyuk sell off all the labels he boughtㅋㅋㅋ My bias's label is doing garbage stuff anyway, so I'm hoping they get sold and disbanded.
-This journalist is known for writing hateful articles about BTS, probably wrote this to blame Jungkook again.
-Congrats, I hope my fave leaves HYBE
-I'm hoping for BTS to leave HYBE.
-HYBE has really become a laughingstock.
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