Universal Music Group reportedly to remove music catalog from TikTok starting tomorrow after unsuccessful negotiations with TikTok. This can affect K-pop acts under their labels. pic.twitter.com/Or6J1SEG1V
— Kpop Charts (@kchartsmaster) January 31, 2024
Universal Music Group and TikTok recently failed to reach an agreement in negotiations, so starting from tomorrow, singers under Universal Music will not be able to use TikTok to share their music.
Most K-pop artists are signed with Universal Music, which complicates the situation.
Just looking at the lineup of artists found on KakaoTalk, there are BTS, BLACKPINK, TWICE, Stray Kids, ITZY, NMIXX, TXT, Seventeen, New Jeans, LE SSERAFIM, (G)I-DLE, NCT 127, NCT DREAM, Jeon Somi, and more.
-It seems like they'll reach an agreement in the endㅋㅋㅋㅋ
-Since it's Universal, they'll probably handle it well on their own.
-Is it only for K-pop artists or all pop artists combined?
-They'll probably resolve it anywayㅋㅋㅋㅋㅋ
-It's hard to find young people in the U.S. who don't use TikTok...
-I think Universal might suffer more... TikTok will undoubtedly suffer, but since people have already gotten used to TikTok, except for those artists, they might do challenges or something with other songs, etc., on TikTok. Even if other similar platforms emerge and everyone says they'll move, ultimately, many people will still use it despite complaining. So, TikTok will probably just be like that.
-What's this fuss about TikTok? Nowadays, promoting through TikTok is the trend in marketing.
-So does that mean they can't upload songs at all...?
-If this happens, will the challenge culture on TikTok wither away?
-TikTok is kind of like public Instagram Stories. All the young people in the U.S. use it in their daily lives.
-That's good. Let's get rid of challenges while we're at it.
