Below is the official statement from Brand P.
Hello,
We would like to address the official position of the brand regarding the recent issues surrounding the advertising contract and shooting with 'Meenoi' (real name Park Min-young).
On the day of the advertising shoot, despite the sudden cancellation of the shoot and the contract termination one day later, it was both bewildering and regrettable. However, we understood the situation of artist Meenoi from the agency AOMG, and aimed to resolve it amicably by only proceeding with minimal compensation for the actual items completed.
While observing the ongoing controversy from a distance, we also engaged in conversations of empathy and support regarding each other's situations, hoping that no further issues would arise. Therefore, we remained neutral to numerous inquiries, refrained from disclosing the brand name, and chose silence to comfort.
We sincerely hope that everything has been resolved well at this moment, and thus we present our official position regarding the truth.
1. There were no unreasonable demands on the advertising model in the contract.
The typical terms of a contract with a celebrity advertising model involve one photoshoot and one video shoot for a period of six months, and the shooting time for each session is determined according to the agency's regulations. Therefore, all situations proceeded only under agreed conditions.
Also, since brand promotion through the model's personal social media during the contracted period typically involves 1-2 uploads in total, we proceeded with one upload with Meenoi.
2. No penalty fees were received for breach of contract due to personal reasons of the advertising model.
The advertising model's contract fee was 200 million KRW (including VAT), and there were no separate requests for cost caps.
Therefore, compensation was quickly processed, including detailed expense estimates for all expenses incurred, including the model fee, and paid to all parties involved.
3. Regarding the quarterly advertising plans and execution budget (45-50 billion KRW) scheduled as part of the annual marketing strategy for 2024, we aimed to conclude the overall strategy without any compensation changes, and our position remains the same.
4. All matters related to the contract were transparently discussed without bias from either side and proceeded with mutual agreement.
The reason for not disclosing the contract is to comply with the clause that it cannot be disclosed or transferred to a third party without consent.
If disclosure is deemed necessary, we intend to proceed with the consent of all three parties involved.
5. AOMG proceeded with compensation for damages as quickly as possible after the incident.
Compensation for the efforts of all staff involved, including the 100 meals and snacks provided due to the sudden cancellation, accommodation for staff staying at nearby accommodations due to the arduous shooting on the third day, and the advertising planning/production company and shooting team, was processed very quickly, with gratitude and apologies for the inconvenience.
We are deeply concerned about this matter.
We apologize and express our gratitude to all the staff who participated in the advertising shoot for their bright and positive energy, which was the reason for selecting artist Meenoi as the brand model.
We hope for a swift and positive resolution, and we will continue to support and hope for activities filled with brightness and positivity.
Finally, we would like to state that we will no longer accept any inquiries regarding this matter.
As a brand that lives up to expectations from the attention and support received, we look forward to meeting you again.
Thank you.
-Brand P is truly considerate.
-It must be exhausting for this company to keep getting dragged into Meenoi's contract talks...
-I feel sorry for the company.
-Even though Brand P is suffering losses and delays in their plans, they're really considerate of others...
-Wow... Papa Recipe is impressive
-Both Brand P and AOMG are considerate.
-In this matter, neither Brand P nor AOMG did anything wrong; they were truly considerate. Especially Brand P, it's a situation where they could actually sue Meenoi.
-It's pitiful for both Brand P and AOMG, but what's most absurd is how they're being criticized after being considerate.
-Is this Papa Recipe? Their cleanser is good.
-Brand P is very understanding and AOMG seems to trying hard to minimize the damage to their company...
-Wow... 2 shoots for 200 million...
-That's very nice of Brand P, but I personally think they should demand a penalty fee.
-No penalty fees?? Brand P is really amazing
-I tried my friend's Papa Recipe product last time, and it was good. I should buy some next time.
-They should demand a penalty fee; is the contract a joke? They're being too nice to her, it's really annoying how the efforts of hundreds of people are wasted because of one person's whims.
-It's disgusting... I don't want to see Meenoi anymore.
-That's very understanding of them. It's not like Papa Recipe is an unknown company.
-Meenoi is really ridiculous ㅋㅋㅋㅋㅋ What? Can't go because you're depressed?ㅋㅋㅋㅋ
