"400 M KRW for 6 Months or 200 M KRW for 3 Months?" ... The True Intention Behind Meenoi's 'No-Show' Controversy

 

Meenoi's argument is reiterated:

"In comparison to the advertising contract in 2022, I felt that there was a lot of content and requested modifications to the contract, but it was not reconciled..."

The key point here is 'a lot'.

Meenoi has set the standard of 'a lot' based on the advertising contract in 2022. The advertisements she shot in 2022 were for companies such as A and B, totaling 8.

Dispatch obtained the advertising contract terms at the time. Below, they included the conditions of the contract signed with 'Papa Recipe' in 2023.

Brand A charges 140 million won for a single-shot advertisement over 6 months. It includes 2 video shoots, 1 photoshoot, 1 radio commercial, and the production of 1 song. Additionally, Meenoi attended a promotional event.

Brand B charges 390 million won for 6 months. What's noteworthy is the global contract. In this case, it's usually about twice as expensive. The terms include 1 video shoot, 1 photoshoot, 1 SNS post, and participation in events.

So, what about 'Papa Recipe'? The modeling fee is 200 million won for 6 months. The conditions include 1 video shoot, 1 photoshoot, and 1 SNS post. Furthermore, it was decided to conduct both the video and print shoots simultaneously (on the same day).

Comparing the terms, A (6 shoots) > B (4 shoots) > Papa Recipe (3 shoots). In terms of volume, A (5 times) > B (4 times) > Papa Recipe (3 times). Papa Recipe has the least.

So, what did Meenoi want (the day before the advertisement shoot)?

Meenoi: I thought it was 250 million won...

AOMG: I think I said 200 million won...

After Dispatch released the KakaoTalk messages, questions arose such as, "Did AOMG pocket 50 million won?"

AOMG's stance is clear. The modeling fee was originally 200 million won for a 6-month single-shot contract. And it was Meenoi who sent the 'request for adjustment' under those conditions.

What did Meenoi really want to negotiate?

According to Dispatch's investigation, Meenoi demanded 400 million won for 6 months or 200 million won for 3 months (ultimately). This was confirmed in the conversation logs between Meenoi and AOMG.

Of course, Meenoi could have raised objections to the guarantee. However, the timing seems unfortunate.

That's because AOMG sent Meenoi the settlement statement for December on January 9th. Meenoi raised objections to the contract on January 27th, a Saturday.

In other words, Meenoi had 18 days. Should she have been notified the day before the ad shoot (on the 29th) that "if the contract isn't amended, the shoot can't proceed"?

Lastly, let's look at Meenoi's perspective. Could she have been unaware of the contract signing date? She might be angry. However, she had already been communicating with advertisers extensively.

(Even 'Papa Recipe' supported Meenoi's offline popup last month.)

Meenoi: They supported me during the popup too, I was really grateful.

Papa Recipe: We'll keep supporting our model.

Meenoi: Haha, I'll keep polishing my modeling skills!

Papa Recipe: Now it's really just the beginning. We're counting on you! Let's be number one on Olive Young!

Meenoi has been involved in 40 advertisements with AOMG. Then, in the 41st contract, she pointed out the 'proxy signature'. What does she really want to address, a fake stamp? Or, from her perspective, is it the (low) guarantee?

"I mentioned either increasing the amount or halving the number of months. If that had been done, I would have handled it well without any problems." (Meenoi)

theqoo

-Damn, this is really going downhill.

-This is what happens when an unqualified person becomes famous and gets too arrogant

-She's done 40 ads? That's more surprising. I guess she just got too greedy.

-Meenoi demanded 400 million won for 6 months or 200 million won for 3 months. Damn, is this for real?ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

-I didn't even know who this person was before this controversy, and her ad fee is that much? Then how much do the popular ones get?

-I don't even know any of her songs and yet she demands like a top star then goes crying on live broadcast.

-Wow, celebrities really make a lot of money.

-So this is why everyone wants to be a celebrity, 200 million for 6 months... I'd have to save without spending anything for 6 years to barely accumulate that much.

-What, 400 million..

-Poor agency.

-There's no way she receives that much from an advertisement??

-Wow, celebrities really make a lot of money.

-How is she going to continue their activities in the future?

-400 million for 6 months..?

-Wow, celebrities really have it good..

-She's heading downhill.

-I don't even know who that person is, but she's making millions in 6 months. Celebrities have it good.

-Is Brand B a charity or something?

-I just found out her name, and it's surprising she's getting paid so much.

-Celebrities make money too easily.

-Anyway, she must have earned a lot of money so far...

-She even received support for her popup event and then betrayed them...