by Reporter Choi Ji-Ye
Min Heejin, the CEO of Adoer who refers to herself as the "mother" of the group New Jeans, seems to lack an understanding of capitalist principles. While claiming, "I gave birth to New Jeans," she expressed the feeling of childbirth as if she had experienced labor pains, but this overlooks the capitalist perspective and invites criticism of "excessive self-consciousness."
It's an undeniable fact that bringing a life into the world requires significant effort and role-playing from a mother. However, it's impossible for a mother alone to give birth to a child. Both a father and a mother are necessary for the birth of a life.
If we accept Min Heejin's claim that she is the "mother" of New Jeans, then "New Jeans' father" is HYBE. HYBE invested 1.61 billion won to establish ADOR and paid a significant price to send New Jeans members, who were trainees under Source Music, to ADOR. Additionally, HYBE mobilized various capital and systems to support New Jeans' debut.
New Jeans is a group born from the wealth of its "father" and the planning ability of its "mother." If these two conditions had not been met, today's New Jeans would undoubtedly not exist. Even if we admit Min Heejin birthed New Jeans, it was only possible because HYBE provided the money and support. In other words, she created something with other people's money. Before claiming her achievements, Min Heejin should recognize and respect HYBE's financial strength and support. If she wanted to claim full ownership of New Jeans, she should have started by establishing her own company based on her own capital and launched it with her own money.
What's troubling about this situation is Min Heejin's strong desire to claim ownership over New Jeans. She acts as if the entire success of New Jeans is solely because of her efforts. While it's natural for her to care deeply about New Jeans and want to support it, her behavior is just too much. Even though Min Heejin might be really good at planning and has a great intuition, if she insists that she's the only reason for New Jeans' success, who would want to work with her? This recent drama within HYBE might have something to do with Min Heejin's attitude.
Zico, the leader of KOZ Entertainment, a subsidiary label under HYBE, who is also a singer and producer, drew attention when asked about the difference between being under HYBE and being with a smaller agency he previously worked with. He said, "The difference lies in financial power. (Smaller agencies) have limited resources and opportunities," adding, "I started out not with a smaller agency, but almost from scratch." His acknowledgment of HYBE's financial strength and established system was noteworthy. Although Zico's mention of his experience transitioning from a smaller agency during Block B's debut to eventually setting up his own agency under the umbrella of a large corporation like HYBE was brief, it provided insight into the differences.
As an idol, producer, and leader of a label, Zico, having experienced various environments, acknowledged and appreciated HYBE's solid financial resources and robust system. However, Min Heejin, on the other hand, solely boasts about her own skills and directs intense criticism towards HYBE. While Zico expresses gratitude, Min Heejin remains unaware.
theqoo
-How much did you get from HYBE, Ji-Ye?ㅋㅋㅋㅋ
-It seems like HYBE always they use artists as their own shield.
-Yes, wrap it up and let's move on.
-HYBE hasn't learned their lessonㅋㅋㅋㅋㅋㅋ
-Except for BTS, I think the first one who should run away from HYBE is Zico. Talented producers should leave as soon as possible. If he doesn't want to end up like Min Heejin.
-So, how much did they pay you to say that?
-Suddenly, Zico's being targeted.
-ㅋㅋㅋDo they really think the public will fall for this?
-Get divorced and let the mother take custody.
-All I'm learning from HYBE promotions is how dirty they are.
-Really? You guys don't care about protecting the artists at all?
-This time, Zico is the shield, huh?
-Do they not understand the concept of investment?
-Doesn't HYBE know that the more they do this, the more public will hate them?
-Why keep talking about money? Because all they did was give money. Since Min Hee-jin planned and executed everything, who are they to hold it against her? "It was my money!! It was done with my money!!" That's all there is, right?
-Didn't you also release something by selling Min Heejin's name? ㅋㅋㅋㅋ
