HYBE-Min Heejin's situation began as internal complaints about ILLIT's plagiarism. Now, it has eventually become a situation where ADOR is being 'eaten' by BE:LIFT Lab.
ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Who benefits from this multi-label system...?
They stripped former CEO Min Heejin's management rights and reduced her role to a 'content producer.'
ADOR used the separation of 'production' and management' within their organization to justify Min Heejin's dismissal from her position. However, in reality, Min Heejin was not given any control over production-related teams.
All departments related to artists and content creation (including Artist Development Team, Content Planning Department, and Performance Directing Team) were assigned to Director Lee Dokyung (Vice CEO).
Director Lee Dokyung, who is also the Vice CEO of HYBE IPX, was appointed as director of ADOR on the 2nd of this month. The CEO of HYBE IPX, Kim Taeho (Who is also the CEO of BE:LIFT Lab), is the one who filed a lawsuit against former CEO Min Heejin. The work that Director Lee Dokyung (CEO Kim Taeho's close associate) is responsible for at HYBE IPX had nothing to do with production and was mostly related to marketing. The current CEO of ADOR, Kim Jooyoung, also does not have any prior experience in label management, which makes ADOR her first practical experience.
BE:LIFT Lab's CEO, Kim Taeho, is also holding the position of Chief Operating Officer (COO) at HYBE.
He is the person who appeared in BE:LIFT Lab's explanation video regarding plagiarism that was posted in May, the one who said 'NOT NewJeans,' 'So bad,' 'Puppy,' etc.
I didn't realize it just from watching the video, but he's a pretty influential figure.
At the age of 23, he founded a PR and marketing company specializing in entertainment. He briefly held positions at various places like Hangyoreh, Daum Marketing Center, Domo Co., NHN, Poolus, and others, jumping from one to another. After 20 years, in 2018, he returned to the entertainment industry and was appointed as the CEO of BE:LIFT Lab.
He is currently holding the dual roles of COO of HYBE (previously HYBE Solutions, HYBE 360, HYBE IPX, HYBE Brand Synergy, HYBE Media Studio) and CEO of BE:LIFT Lab. HYBE Solutions appears to be a large division within HYBE that oversees various shared services within the company.
Until recently, he was also a co-CEO of Weverse Company. Among the HYBE executives, he has been featured in the media even more frequently than former CEO Park Jiwon.
-The whole situation started after HYBE forcibly seized ADOR employees' laptopsㅋㅋ They extracted all the concepts that Min Heejin and ADOR had planned and everything else, and they're probably using it all for themselves now.
-This is giving me goosebumps.
-Why even have a label system if this is how it’s going to be? And why is someone in charge of management getting involved in producing?
-These old men with terrible taste, no matter how much they try to copy, it’s still hopeless.
-I can't believe they'd go this far just because they hate one person. With all of this chaos happening, it's understandable NewJeans wouldn't want to stick aroundㅎ
-Honestly, from now on, whenever a new concept comes out, I’ll keep wondering, 'Is this something they stole from ADOR?'
-No wonder why NewJeans felt the need to do that live broadcast.
-Whoa... How can NewJeans properly work under someone like that?
-Even the devil would seem less evil compared to this. They're pure evil.
-I hope NewJeans can safely part ways with them.
-What a total mess.
-I'm worried they might have even stolen what NewJeans was preparing.
-Oh Gosh... I can't imagine how hard it must be for the girls....ㅠㅠ
