BTS in 2014 and &TEAM

 EXO's 1st full album XOXO - Wolf, released on 2013.06.03

EXO's 1st full album XOXO Repackage - Growl, released on 2013.08.05

BTS' 2nd mini album SKOOL LUV AFFAIR - Boy in Luv, released on 2014.02.12

Logo

Jersey number

BTS also had jersey numbers in around 2014

School uniforms 

EXO has been wearing uniforms from Wolf's teasers

14.02.27

Above = BTS, Below = EXO

&TEAM

WE ARE ONE EXO, let’s love - EXO’s slogan

Selling slogans with it

https://theqoo.net/square/3460017001

Wolf

Overdose

Monster

theqoo

-Seems like that company is really jealous that EXO's popularity was so huge, it was almost like a syndromeㅋㅋㅋㅋㅋ

-EXO's concepts were common?ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Then why couldn't they be the first one to come up with those concepts? I don't get it

-If it's so common then why didn't they come up with those concepts first? They couldn't even think about it before EXO came up with those concepts?

-At this point, it's quite clear that they used EXO as reference.

-But aren't these concepts quite common?

-EXO and two groups cosplaying as EXO.

-Which group did the school uniform concept before EXO?

-&TEAM is just a copy-paste at this point.

-They can't even catch up to the original...

-They hate EXO so f*cking much but they also copy EXO at the f*cking same timeㅋㅋㅋㅋ

-Those two groups probably wouldn't even exist without EXO.

-You're telling me that school uniform concept was already common before EXO came up with it? Then, you tell me which group did that concept before EXO.

-What the heck are these?

Continue reading BTS in 2014 and &TEAM

The ticketing system of HYBE's localized group, &TEAM, receives negative responses among fans

 

하이브 진짜 미친놈들인가 ㅋㅋ
글르네들 하느님석 보내는거 다 까발려져서
선행접수 안하니까 프리미엄 시트 이딴거를 내놓으셨는데

가격이 일반티켓의 두배 + 먼저 지정석 선행 신청해야하고(환불 불가능) + 업그레이드 추첨을 또 해야함

업그레이드 당첨되면 돈 두배로 내고 떨어지면 강제… pic.twitter.com/Yet9TGGFTE

— 🐑 (@8_r0o) May 10, 2024

Since I didn't apply in advance, they offered me a premium seat or something like that.

The price is twice that of a regular ticket + you must apply for reserved seats first (non-refundable) + you must enter an upgrade lottery again

If you win the upgrade, you have to pay twice the money, and if you don't, you have to sit in the designated seat.

theqoo 

-Nowadays, the idol industry has become too complicated, even reading the main text, I don't understand what it means. It feels like reading alien language.

-It seems like all Japanese concerts are like this... If it's a Japanese group, it might be even worse.

-Even after reading it twice, I still don't understand what they're saying...

-Other idols also do the same thing, but if all non-Japanese fans are sent to the designated seat as stated in the main text, then it's a problem.

-Isn't it almost always like this in Japanese concerts?

-It feels like listening to an explanation of quantum mechanics. I don't understand anything

-The reason &TEAM's fans are angry isn't really because of that. &TEAM has a long history of sending people to the third floor at Japanese concerts unless they're Japanese.

-I really don't understand what they're talking about.

-While it's true that most Japanese idol concerts use a lottery system, giving designated seats only to Korean fans crosses a line.

-Japanese concerts are always like this.

-It's annoying how they treat global fans.

-It's the same everywhere. It's just the Japanese system.

Continue reading The ticketing system of HYBE's localized group, &TEAM, receives negative responses among fans

The number of male idols who have localized has increased quite a bit.

SM

WayV

NCT Wish

JYP

Boy Story

Nexz

HYBE

&TEAM

CJ

INI

JO1

Of course, there are female idols who have localized as well.

※ Why Localization?

Entertainment companies in South Korea generally share similar thoughts: they reach a limit in producing idols (things like reaching overseas market) -> mix in locals -> encounter another limit (like political issues) -> let's stick to locals only (current stage).

But now, even localization strategies have shifted:

-> It's hard to capture the domestic market, and localized groups usually don't gain a lot of international fans -> This affects their promotional activities in South Korea, attracting global attention, and gaining popularity in South Korea => Tend to actively promote in South Korea first before changing their directions

+ Localization is often just a facade. Companies now introduce newcomers without distinguishing them as localized, essentially no different from existing idol activities, so there's no reason to label them as such.

theqoo

-I only know NCT Wish

-Is EXO-M the first in this field?

-A smart way to exploit locals to earn foreign currency, without tax evasion.

-If they're going to work in Korea, they need to study history properly before coming.

-So should we call them a Korean group? Or should we call them a group from that country?

-This is all new to me.

-Among the Japanese localized teams, NCT WISH has the most simultaneous activities in Korea and Japan, and the rest mainly just stays in Japan. However, as the other comment has stated, they are gradually adding the title of global group as they do a few activities on Korean music shows. I wonder what direction NEX7 will take.

-I'm just... I quit being a fan and stopped paying attention to idol gossip, but seeing this... I mean, I appreciate various attempts, but it doesn't feel like K-pop to me. Why only recruit foreigners and then make them do activities in Korea? It seems like they still treat Korean fans or the public as fools. It just makes me less interested in idols.

-NCT WISH seems to be putting a lot of effort into learning Korean, and you can see the members are close.

-In the end, it seems like it will end up with a mix of Koreans and foreigners, centered around Koreans again. Localized groups like in the post may gain popularity solely within the country but may not attract a pure K-pop fandom overseas... For example, if it's a Japanese localized group, they'll just become a Japanese J-pop group and only be seen by J-pop fans...

-Anyway, there are already so many idols, and now even localized idols are releasing albums and performing in Korea, and they're even appearing on year-end stages, so I feel like they're interfering too much...

-That's why they aren't remembered much as Kpop idols. I only know the group names vaguely.

-If you're going to come out on Korean music shows, bring Korean songs... It's really annoying to see them sing in Chinese or English.

-What were entertainment companies in Korea thinking when they created localized idols?

-I wish WayV would do more activities in Koreaㅠㅠㅠㅠㅠㅠ They've been on Korean broadcasts recently, but it would be nice if they released some Korean songs...

-I only know WayV and NCT Wish.

-WayV and NCT Wish just seem like Korean groups to me...ㅋㅋㅋㅋㅋㅋㅋ

-But is it because NCT Wish has Korean members? The members are really good at Korean... It seems like they'll become really popular in Korea.

-Honestly, I don't like them.

Continue reading The number of male idols who have localized has increased quite a bit.