A Bunnies asked Billboard to cover not only HYBE's claims but also CEO Min Heejin's perspective. Fair reporting is necessary, especially since the difference between the two sides is quite significant.
In response, the Billboard columnist who wrote the article stated, "So far, all communication with ADOR and CEO Min Heejin has been handled by HYBE. I have tried to reach her through many different ways, but at least among international journalists, there is currently no direct way to hear her statements."
In other words, all statements or conversations reported by international media regarding ADOR and CEO Min Heejin are all managed by HYBE.
Additionally, HYBE acquired the American PR agency 'The Agency Group PR LLC (TAG)' earlier this year, which specializes in reputation and crisis management. This raises suspicions that HYBE is also working in the same way in the U.S.
한 버니즈가 빌보드 기사에 대해, 하이브 측의 주장뿐만 아니라 민희진 대표 측의 주장도 함께 다뤄달라고 요청하며, 양측의 입장 차이가 크기 때문에 공정한 보도가 필요하다고 항의했습니다.
— 뉴진스 음원총공팀 (@NewJeansSTRM) September 21, 2024
이에 대해 해당 기사를 작성한 빌보드 칼럼니스트는 "현재까지 어도어와 민희진 대표의 모든 소통은… https://t.co/7wOcQUhMSF
-Is that even possible.......?
-I'm tired of HYBE's PR tactics. Now they're acting out in the U.S.? Oh wait, they've probably been doing it for a while.
-They must have a lot of moneyㅎㅎㅎ
-They have control over media in both Korea and the U.S. What kind of entertainment company does this?? It's insane, almost scary... Am I the only one who's worried about HYBE's idols? If they get on the company's bad side, they'll be screwed.
-HYBE has to go down in order for Min Heejin to survive... That's scary...
-They're evils
-They really have no shame.
-Hul... I never thought of that.
-That's very cheap of HYBE. Everything they do reeks of foulness.
-I think it's time to stop here; it's getting weirder and weirder... I feel like they’ll collapse on their own at this rate.
-I'm just scared of what this company is doing.
-If my faves were under HYBE, I can’t help but worry about when they might face the same fate as NewJeans.
-HYBE is truly a crazy company.
-I was wondering where they were spending their money.
