After confidently releasing new music for the first time in six years, Lee Hyori's impact was minimal. Despite steady updates and maintaining her presence, she seems unable to relive her past glory, raising questions about her current capabilities.
Last October, marking her 26th year in the industry, Lee Hyori returned to her main profession. She released a new single titled 'Hoodie Shorts,' declaring her comeback. At the time of its release, she had stated, "Even as times change, I will showcase the unchanging charm of Lee Hyori."
Lee Hyori has been known for her vibrant and unique music, but this time she presented a song with a completely different vibe, exuding a more relaxed and confident feel. However, unfortunately, the outcome was disappointing.
On Melon Hot 100, she consistently ranked around the 80th position and failed to enter the top 100. The buzz around her comeback was also subdued. Critics pointed out that the public felt Lee Hyori lacked her distinct color in this release.
Despite her low chart rankings, Lee Hyori did not receive a positive response from her commercial advertisements after 11 years. A decade ago, she had vowed not to do commercials that did not align with her values and declared herself a vegetarian for animal protection.
When she suddenly started appearing in various commercials for major corporations, consumers expressed their difficulty in forming a connection with her as an advertising model. Industry insiders also commented on the lack of synergy between her and the brands. Regardless of how popular a star is, they must have a common image with the brand, which seemed lacking in her case.
Lee Hyori, however, has a new card up her sleeve. With her eloquent speaking skills, she is set to make her solo debut as a music variety show MC for KBS 2TV's 'The Seasons.'
'The Seasons' is a late-night music program on KBS 2TV that aired from February 5th. Starting with the first host, Park Jae-beom, followed by other MCs like Jannabi's Choi Jung-hoon and Akmu. Lee Hyori returns as an MC with 'Lee Hyori's Red Carpet' after a decade, marking her first solo MC role since her debut.
-Is this even an article?
-Does the journalist have some kind of grudge against Lee Hyori?
-Can't journalists be sued for writing such malicious comments?
-Why do they always target Lee Hyori?
-Wow, why would they write an article like this? Isn't it malicious?
-Is there something wrong with their life to write an article like that?
-This article seems to be filled with malicious intentㅋㅋㅋ. They probably earn their salary this way.
-What's wrong with these journalists?
-It's so evident what intention the journalist had in selecting the title and writing the article; it's nauseating.
-Just say you're jealousㅋㅋ Stop being so petty.
-How can you use the term "failure" for something someone worked hard on? It's not like it was produced illegally and harmed people.
-Is this what it looks like when a malicious commenter becomes a journalist?
-The journalist seems like an anti-commenter. Why did I click, trying to remember the journalist's name? Isn't this journalist famous for writing such articles?
-What's the fuss about? I've been listening to her music just fine.
.jpg)
