NewJeans' choreography and MV teams also join in ... Is Min Heejin creating the 'male NewJeans'?

SOURCE: 뉴진스 안무·MV팀까지 합류…민희진 사단, '남자 뉴진스' 신호탄 되나

As OOAK Records recently unveiled the campaign for a new boy group launch, the public is speculating that the main creative staff who previously worked closely with NewJeans might be reuniting and joining the project.

On the 5th, MV director Lee Youngeum shared photos of the individuals involved in OOAK Records' video production on her personal social media. The list included Director Shin Dongle, who previously worked on NewJeans' 'Hype Boy' and 'Cookie,' while Lee Youngeum herself directed 'NewJeans' and 'Bubble Gum.'

Choreographers Black.Q and Kim Eunjoo also hinted their participation as they added 'OOAK Records' to their social media profiles. The two created the choreography of NewJeans' hit songs like 'Attention,' 'Hype Boy,' 'Ditto,' 'OMG,' and 'Super Shy.'

As these choreographers were the key figures behind the viral 'Hype Boy' challenge, attention is now focused on the performance style of the new boy group they will be working with.

As it seems like the production staff who worked together during the NewJeans era are reuniting, there are high expectations regarding the creative direction of the first boy group from OOAK Records.

Meanwhile, Min Heejin used to work at SM Entertainment before joining HYBE in 2019 as the Chief Brand Officer (CBO). Later, she led HYBE's subsidiary label, ADOR.

However, in April 2024, tensions surfaced when HYBE launched an internal audit after alleging that Min Heejin attempted to take control of the company. Since then, she was removed from her CEO position, stepped down as an internal director, and formally ending her relationship with HYBE.

Continue reading NewJeans' choreography and MV teams also join in ... Is Min Heejin creating the 'male NewJeans'?

'NewJeans mom' Min Heejin becomes a 'son's mom' ... 'OOAK Records' unveiled

SOURCE: [SW이슈]'뉴진스맘' 민희진, '아들맘' 된다…베일 벗은 '오케이 레코즈'

Former ADOR CEO and founder of OOAK Records Min Heejin has started full promotions to launch a boy group.

On the 3rd, OOAK Records opened its Instagram, Twitter, and official website. The following day, they announced, "Min Heejin's independent label 'ooak records,' which had remained hidden behind many rumors and expectations, has finally broken its silence and sent its first signal to the world."

Following the teaser video for 'OOAK Records Launch Campaign,' the main content was released today (the 5th) at 10 AM (KST). It began with the phrase, "Welcome to OOAK Record Ship," and posts were uploaded one by one. The first video showed an old record shop in France with the short phrase "shop1." A voice is heard over the phone saying, "There's a lot prepared. You will definitely like it."

The next video showed a 'wanted' poster. The hints given were any nationality, born between 2008 and 2013. By putting a boy's face on the wanted poster, it seems like she is hinting at a boy group and revealing the nationality and age requirements for audition applicants. A website address was also promoted to find information about the 'wanted' individual (the audition.)

The next video, with the theme 'Only One Always Known,' showed a vinyl records flying through a back alley in Japan. It was followed by scenes of trainees practicing dance in an old building, and then revealing OOAK Records' branch shops in different countries one after another.

This is a new project by CEO Min Heejin, who has stirred up the K-pop scene in many ways. By unveiling the first member of the new boy group through the wanted poster, she signaled a bold and unconventional approach from the start. The content that shows OOAK Records shops spread all over the world also reflects her ambition toward the global music market.

Min Heejin previously worked as Creative Director at SM Entertainment and Chief Brand Officer (CBO) at HYBE. She later became CEO of ADOR and led the successful debut of NewJeans, but things are very different now. After declaring war against HYBE, members who had once stood by her side returned to HYBE, weakening her leadership. On the 12th, a court ruling is scheduled in the lawsuit against HYBE over the settlement of put-option payments.

Furthermore, ADOR has filed a lawsuit seeking 43.1 billion KRW in daamges and penalties against Min Heejin, former NewJeans' member Danielle, and her family, alleging tampering and related misconduct. Although she held an emergency press conference on the 28th of last month to deny the tampering allegations, no clear explanations were given.

Previously, Min Heejin earned the nickname 'NewJeans mom' after creating NewJeans at ADOR. She boasted their strong family-like bond, saying, 'NewJeans is a team of 6 members,' but in the end, the group ultimately split apart. Although the phenomenon did not last long, it's undeniable that NewJeans had a significant impact in the K-pop scene. With her hint at launching her first boy group through this label, attention is now focused on what kind of members and concept she will introduce. 

BEST COMMENTS:

1. [+88][-41] Her aesthetics are definitely specialㅋㅋ

2. [+76][-43] Honestly, Min Heejin is unbeatable when it comes to stuff like this... I'm already curious and looking forward to it.

3. [+76][-49] If those kids succeed and later a staff member tries to take them and leave, will she be 'cool' about it and let them go?

4. [+72][-46] Min Heejin stans seriously have zero shameㅋㅋㅋ

5. [+49][-14] What about NewJeans?

Continue reading 'NewJeans mom' Min Heejin becomes a 'son's mom' ... 'OOAK Records' unveiled

Min Heejin establishes new entertainment agency 'OOAK' ... Preparing for life afte NewJeans lawsuit?

As the legal dispute between NewJeans and their agency, ADOR, is awaiting a verdict, ADOR's former CEO Min Heejin, also known as 'NewJeans' mother',has established a new entertainment agency.

According to SPOTV News on the 24th, ADOR's former CEO Min Heejin has established a new entertainment agency called OOAK Co., Ltd, and completed the corporate registration on the 16th.

The company is registered for business purposed including celebrity management, music production and distribution, event planning, and brand management. Min Heejin is listed as an interna director.

OOAK is located near Sinsa-dong, Gangnam-gu, Seoul. The building is currently under construction.

This is Min Heejin's first official move since her departure from ADOR. This fueled speculation that Min Heejin is preparing for life after NewJeans' lawsuit.

The court is expected to deliver its first trial verdict on the 30th regarding ADOR’s suit to confirm the validity of NewJeans’ exclusive contracts. If the court sides with NewJeans in the first trial, the members could move to Min Heejin's new company, OOAK. However, since NewJeans has already lost both preliminary injunction lawsuits, the result of the first trial can't be viewed optimistically.

NewJeans' member attempted to promote independently under the new group name NJZ, but got prohibited by the court. The court ruled that if NewJeans pursue independent activities, they would each owe 1 billion KRW per violation.

Despite two rounds of meditation, ADOR and NewJeans failed to reach an agreement. The members submitted a petition to the court, stating, "Telling us to return to ADOR is like telling a bullying victim to go back to where the perpetrator is."

news nate

[+555][-87] I only feel bad for the girls... Tsk tsk.

[+422][-99] NewJeans must be so confusedㅋㅋㅋㅋㅋㅋ

[+386][-95] The entertainment industry is just like a jungle. What a waste of NewJeans...

[+110][-109] Ever since Bang Sihyuk created copycat idols and ruined NewJeans, K-pop is not worth listening to anymore.

[+103][-96] So if Bang Sihyuk goes to prison, will everything finally be right again?

[+99][-103] I don't know about Min Heejin's case, but the fact that the investigation found nothing is impressive. Respect. Also, there's another scoop that just broke in the entertainment industry right now. Just search '9262 girl group Kwak Yooyeon' on Google and see what comes up. Only for adults, though. You'll understand why the entertainment industry is nothing different from animal kingdomㄷㄷ

[+97][-93] I'm rooting for her.

[+89][-88] Last summer wasn't refreshing because NewJeans wasn't there.

[+78][-77] Mini-jeans~~ I trust you. I'm looking forward to this.

Continue reading Min Heejin establishes new entertainment agency 'OOAK' ... Preparing for life afte NewJeans lawsuit?