Monsta X's Kihyun, a senior artist in the same company, nickname is Kiki.
Starship has already used Kiki's nickname for his concert merchandise and personal merchandise.
The username he uses in his messaging app is also Kiki, and even his official content series is titled Kiki Trip.
Kihyun is set to be discharged from the military next week and Monsta X is holding an individual fan meeting after his discharge.
The fan meeting is titled after his content series, which means the company has been officially using 'Kiki' all this time, and now they're stealing it for their new girl group's name? They're not any different from gangsters.
I'm adding this after reading the comments.
If another company named their upcoming group 'Kiki', I wouldn't have said anything. But since it's the same company, I'm bringing it up.
✨기현 잠옷 후기일단... 용모가 넘 편한 상태라 사진 첨부는 못하겠고...유기현 잠옷이 넘 크다는 걸 보여주기 위해...ㅎㅎ어깨선이 저만큼 내려오구요..팔이 저만큼 내려와요...상의가 엉덩이 다 덮습니다... (157 기준)품도 엄청 크고 네... 기현이는 라지가 확실합니다 pic.twitter.com/CkFpaJxwIf— REST/채구라미🐸 (@chaegooramy) August 23, 2023
-This seems like a noise marketing strategyㅋㅋㅋ The way they keep writing 'Kiikii' in every article makes it even more obvious.
-I understand why fans are so upset... The company officially sells merchandise using his nickname and now they're suddenly using it for a new girl group...;;
-If it was another idol's, maybe people would let it slide. But since they're from the same company, this is too much.
-;;;;;;;;;;;;;;;;;;;;;;;; How can they do this to an idol under the exactly same company?
-I was going to say, "It's just a nickname, what's the big deal...?" but it turns out that an idol from the same company has already been using te nickname and even selling merchandise with the name. This is seriously messed up.
-This is like SM Ent. debuting a girl group named 'Tengoo' or YG Ent. debuting a girl group named 'Jaendeukie' and saying 'The spelling is different, so it's fine'
-Sure... Companies can name their group 'Kiki', but they are from the same company... It just doesn't make sense.
-I'm not even a fan of Monsta X, but this is definitely unethical. What are they thinking?
-They gave IVE such a pretty name, and then this...?
-…..That is the nickname of my love... My bias... Kihyun. They even sold official merch with it…
-Hul... Are they kidding me??
-Wow... Doing that in the same company is basically mocking...
-This must be for noise marketing.
-'Kiikii' is way too much of a nickname, it doesn’t fit as a group name.
-Why are they doing this in the same company???? It's even harder to understand
