The concept that SM is really into these days

is 'Fruit' concept

NCT 127

Cherry Bomb

Red Velvet

The Red Summer

EXO

(Planned to have a comeback on July)

instiz

-I like fruits..ㅠㅠ

-Summer is indeed all about refreshing fruits!

-I notice that SM is actually a trend-setter when it comes to concepts..ㅋㅋ

-What if Exo is going to have a comeback with a song titled 'Berry Hot'.. Please stop..ㅠㅠ

-I'm seriously afraid their comeback is going to be 'Berry Hot'..

-Min Heejin, please hand out your resignation letter..

-I hope my boys are not going to do that fruit concept.. 

-I'm really curious with the concept that Exo's going to go with for their comeback this time..

-I'm fine with any concepts so all you need to do is bring Exo out of the box!

-Are they going with fruit concept since it's summer..?

-NCT's Cherry Bomb is seriously their best concept ever..

-Please stop using the same concepts all over again..

-Am I the only one who likes this concept?? I didn't really like the square concept, this one is much more unique in my opinionㅎㅎ

-As long as it can bring out the charms of each members then I'm fine..

-I like the concept, it looks refreshing..

-This might sound random but please let Fx have their comeback..

-I'm satisfied with this concept, it's better than that square concept after all..