The controversy surrounding the song arises not only from the title but also from the references to Olivia Rodrigo in the lyrics
+ The word 'Hate' carries a strong expression of extreme loathing especially for native English speakers
[📢YENA NOTICE]
— 최예나 (@YENA_OFFICIAL) June 27, 2023
2ND SINGLE ALBUM <HATE XX>
LIKE XX EVENT 안내💖
💛23. 06. 27 PM 6:00 ~ 23. 07. 16 PM 11:59#최예나 #예나 #YENA#HATE_XX #Hate_Rodrigo#LIKE_XX pic.twitter.com/P0spg5Ipvx
[📢YENA NOTICE]
— 최예나 (@YENA_OFFICIAL) June 29, 2023
MBC 쇼음악중심 사전녹화, 사후녹화 참여 안내
▶ https://t.co/k64PeVlKvL#최예나 #예나 #YENA#HATE_XX
Recently, they have stopped using the hashtag #Hate_Rodrigo on Twitter
-Is she going to change the song title...?
-I wonder who came up with that title... I'm sure they know Intl fans would throw a fit over thisㅋㅋㅋㅋ
-At this point, I think it's better for her to stop promoting this song... Try putting yourself in other shoes and imagine if a singer from another country released a song titled Hate along with a K-pop idol group name...
-It's bizarre how they didn't even anticipate to receive negative reactions... Who on earth came up with this idea in the first place?
-Exactly... Why did they come up with that title in the first place?
-I mean... I'm sure you would throw a fit if a singer from another country released a song titled Hate Yena...
-I wonder who came up with this idea... They shouldn't even consider that title in the first place...
-I was really shocked when I first heard the title... Why did they have to come up with that title?ㅜㅜㅜ
-The word 'Hate' is so much stronger than you guys think...ㅠㅠ Native speakers don't use that word unless they really loathe it...
-It's even worse, especially considering that Olivia Rodrigo is just a 20 year old singer who has only released one album...
-I really hope she would change the title now...
-They could've just titled the song 'Hate XX'... I wonder what made them think it's a good idea to put Olivia Rodrigo's name there...
-I'm sure she wouldn't receive negative reactions if she titled it 'I'm Jealous of Rodrigo' or something cute like that... What kind of marketing strategy is this?
-'Hate XX' sounds so much better, though...
-The word 'Hate' is so much stronger than you guys think...ㅠㅠ Native speakers don't use that word unless they really loathe it...
-It's even worse, especially considering that Olivia Rodrigo is just a 20 year old singer who has only released one album...
-I really hope she would change the title now...
-They could've just titled the song 'Hate XX'... I wonder what made them think it's a good idea to put Olivia Rodrigo's name there...
-I'm sure she wouldn't receive negative reactions if she titled it 'I'm Jealous of Rodrigo' or something cute like that... What kind of marketing strategy is this?
-'Hate XX' sounds so much better, though...
