Min Heejin, the CEO, Reveals Her Plans
During a press conference at the Korea Press Center in Seoul on May 31st, Min Heejin, the CEO of ADOR, revealed her vision with New Jeans.
Min Heejin stated, "The vision for New Jeans and me is simply to live happily," adding, "These young friends didn't know anything. They have a lot of talent, but they don't know how to express it. They wanted to become celebrities, but they didn't know what artists were. They only auditioned because it's a big company. They are kids who came in without knowing the system. What's important is how to teach and guide them."
She continued, "I always tell the members that during our contract period, they are studying with me. For seven years, study something that you can live on afterwards. How long are you going to stay with me? When they become more knowledgeable, they want to do their own things. At that time, they should be able to make free choices and practice living independently. If you keep spoon-feeding them, how will they live later?"
She went on to say, "I hope that they can live the life they want after becoming cool artists, or they may want to study abroad or get married after working hard for seven years. I hope they can live the life they want afterwards."
Min Heejin also shared, "I thought re-signing contracts and holding onto a company just for the money was a waste. In a way, it's a vision that wasn't there in the K-pop world. Members and parents might find my vision interesting and enjoyable. I didn't like the idea of being stuck in K-pop. It's not fun. If we have our style, other styles can be popular, and so on, we have to do this and that to make a living. That's what makes it interesting. I thought that if we could make money while doing this, we could become a good business model."
-Wow, I can't believe there's a CEO like this.
-For idol groups who gain popularity later in their career, 7 years is a long time. But for idol groups that become popular quickly, 7 years is really long. Idols debuted at young age, and there must be some things they take into consideration when they're about to re-sign the contract.
-If I were another idol, I'd envy New Jeans a lot.
-Min Heejin is the complete opposite of HYBE. Min Heejin is a visioner, while HYBE is an imitator who only repeats what's been done in the past.
-Impressive. You can't think like this if you're only focused on money.
-The best, really ㅜㅜ Min Heejin, New Jeans, fighting!! Walk the path of happiness only.
-It's a mutually beneficial plan both in terms of business and personal lives. The longer you've been in the industry, the more disadvantageous the settlement ratio is to the company.
-HYBE idiots, listen up and learn
-She even pays attention to things like this? Amazing.
-Seven years is a long time. You can't be an idol forever.
-A good adult and a good entrepreneur.
-A true adult.
-Great leadership.
-A really humane perspective.
-Wow, in an industry where people profit from pretty young girls, there's a company CEO with this mindset... She's thinking of the girls not as products but as humans. She's a good adult.
-So coolㅠㅠㅠㅠ
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