1. Apple wanted to work with New Jeans since their debut.
2. OMG MV sparked discussions within Apple.
3. However, HYBE wasn't happy about OMG MV (Reasons unknown).
4. HYBE tried to use this as an excuse to interfere between New Jeans and Apple's event. HYBE tried to give the opportunity to work with Apple to another group.
5. However, Apple refused, and New Jeans participated in the event (Early 2023).
6. Then Apple proposed a collaboration for a dance MV.
7. In response, ADOR offered Apple to film the ETA MV.
8. Shin Wooseok, the director of OMG MV, joined to shoot ETA MV.
9. Tim Cook even said it was okay to change the rabbit logo to the Apple one.
The reason why HYBE threatened ADOR and tried to give the opportunity of attending Apple event to another group, and which group was HYBE going to give the opportunity to, is still unknown.
However, it's true that HYBE attempted to take New Jeans' opportunity to work with Apple. (Ilgan Sports) Journalist deemed that this wasn't right and finally revealed it to the public because HYBE picked a fight with them.
ETA came out around mid-2023, so it probably had one of the HYBE's idols who were active at that period of time.
If that group gets identified, it will be a big deal.
You can read the full article here
https://m.entertain.naver.com/article/241/0003353269
-Is the Apple event referring to the event New Jeans attended at the Gangnam Apple Store?
-Which group could it be?
-Even if that group is identified, it seems like there won't be much impact. Actually, we already know who it is.
-HYBE is seriously so annoyingㅋㅋㅋㅋㅋ
-I really don't know who is it.
-Which part of OMG MV did they not like...?
-So troublesome.
-I can't understand why they hated OMG MV.
-Wow, I really don't know.
-I wonder who it could beㅋㅋㅋㅋ
-It's ridiculous how HYBE tried to take the opportunity away from New Jeans when Apple said it themselves that they wanted to work with New Jeans. Who do they think they are?
-HYBE really does all sorts of shameful things.
-It's probably them.
-It's so obvious which group is it, and Apple doesn't even fit that group's image.
-New Jeans, stay strong.
-Who could it be?ㅋㅋㅋㅋㅋ This is so transparent. This company should just go under.
