-She's so pretty.... and it's currently 39 degrees in Osaka.....
-So pretty, but it must be hot ㅠㅠ Agh ㅠㅠㅠ
-So pretty ㅠㅜ She looks like a doll.
-Huh, isn't it hot?????
-Wow, she's like a princess;;; So pretty.
-She looks like a human Cinnamoroll, so pretty.
-Every time I see her lately, I'm amazed at how unrealistically pretty she is. It's like she's not a person but a doll, like a princess or an angel from heaven.
-She's so pretty, really looks like a doll..... but isn't it hot in Osaka?
-Wow, they really performed a lot of songsㅋㅋㅋㅋㅋㅋ I'll enjoy watching it~
-They performed so much songsㅋㅋㅋBut you know, I think they might be performing on Japanese music shows more than Korean ones soon. That's why I'm looking forward to Music Bank next week.
-They all did well today, it was really fun to watch.
-NewJeans did great on stage today. Everyone, watch out for Hyein's stage, it's so cool, I want to call her unnie.
-Hyein's vibe was amazing, really.
-Wow, what's up with Hyein, is she insane? She's so talented. Her voice is really a treasure.
-Wow, Hyein's vibe was insane.
-Hyein did so well.
-Hyein's pronunciation is good
-They're really cool, I have to admit.
-All the stages were really good.
-Today was so good, can't wait for them to come to Koreaㅠㅠㅠ
-Hyein was amazing, how does she express such emotions at such a young age?
-All the performances were really goodㅋㅋㅋㅋ I'm a bit disappointed that they didn't perform Supernatural, though.
-It's nice to see them enjoying the stage.
-You've worked so hard today, girls~~~~~~~~~ ❤️❤️ Come back to Korea soon ❤️
-Hyein... is the human version of Y2K. I'd believe it if someone told me that was an old video.
-I'm so proud that they're doing well in Japanㅋㅋㅋ
-How can Hyein radiate such a vibe at such a young age? It's really amazing.
-It becomes annoying when Shūkan Bunshun joins... They're nothing like Dispatch. They follow celebrities even to the little things like eating out and shopping, invading their privacies as they post articles every day. When celebrities hang out casually, they call it 'dating scandal'. They're worse than Dispatch.
-80 shots....?
-NewJeans' popularity in Japan is really awesome.
-Respect the girls' privacies.
-Ugh... Stalkers
-Why....? Seriously
-NewJeans must be really popular in Japan.
-How many days have they been following NewJeans?
-Stalkers are creepy
-The paparazzi are following the girls to closely... It gives me chills.
-This Japanese Dispatch...
-Posting stuff like this is the worst
-What are you supposed to do with that picture...? Why take these pictures in the first place? It's not even just 10 pictures, but 80??;;
On the 25th, the term "NewJeans-like" was registered on the online knowledge information site "Namuwiki." The term is being interpreted to mean "poor service relative to the price." As of 11 AM that day, the expression ranked 4th in Namuwiki's real-time search terms.
Previously, NewJeans collaborated with the game PUBG. Subsequently, some game users were reported to have sexualized the members. This issue arose because many users dressed NewJeans characters in inappropriate outfits and shared these images online. The controversy intensified as NewJeans includes underage members.
Criticism emerged, pointing out that the situation was possible because there were no restrictions on what outfits could be worn by game characters. In response, NewJeans' agency ADOR and PUBG's developer Krafton took action. ADOR and Krafton stated, "We will take appropriate measures against items that do not align with the collaboration's purpose shortly. This will create a healthier environment within the game and ensure all users can play safely."
They further emphasized, "All users must adhere to PUBG's community guidelines, which prohibit inappropriate content. Violations of these guidelines may result in restrictions on game use."
Following these measures, some users expressed dissatisfaction, leading to the use of the problematic term. Users felt restricted as they could no longer use the purchased items as before due to the customization limits. Consequently, the term "NewJeans-like" began to spread across some online communities.
Their intention: To make it seem like NewJeans copied NMIXX through these screen captures
NewJeans' Ditto was released on 23.01.02
NMIXX's Love Me Like This was released on 23.03.20
NewJeans' choreography came out first.
I'm not saying that NMIXX copied NewJeans. What I'm trying to point out here is that BELIFT Lab brings up that one screen capture to make it look like NewJeans copied NMIXX.
-The videos they brought to accuse NewJeans of plagiarism are all different (from NewJeans' choreography). But the ones they brought to deny ILLIT's plagiarism accusations are somehow very familiar.
-They've always had something against NMIXX, haven't they?? They even used LILLY as ILLIT's fandom name.
-Min Heejin and other companies should get prepared to sue BELIFT Lab. They've crossed the lines this time.
-Why are they dragging other idol groups into this mess?? Why drag NMIXX???
-Calling this explanation is just ridiculous.
-These nasty bastards are now dragging NMIXX?? JYP should sue them.
-Leave NMIXX alone
-Why bring NMIXX into this mess? Are they out of their mind??
-Did the company really make and post this...??
-Why bring in other idols, you crazy people?
-It's very selfish and disgusting of them to drag unrelated idol groups into this mess...
-Why are they doing this to NMIXX??
-Why bring up NMIXX of all a sudden?? Ridiculousㅋㅋㅋ
-It's very cheap of them to try to make NewJeans fight with other idols
'If you compare it (NewJeans' choreography) to the movements of Mexico Jeans' choreography that already existed beforehand, you could say that it looks the same'
From 16:30
The fact that this is an official video statement...........
To fans who love ILLIT and all K-POP fans worldwide,
BELIFT Lab has determined that we can no longer delay releasing our statement after watching CEO Min Heejin's second press conference on May 31. Therefore, we present our position regarding CEO Min Heejin in writing and through a video.
The Seoul Central District Court's decision on May 30 to grant the injunction from Civil Division 50 is a decision to block HYBE's voting rights at the temporary general meeting of shareholders of ADOR, not a ruling on the plagiarism issue. It is wrong to distort this decision as if CEO Min Heejin had won a judgment on the plagiarism issue.
Separate from the injunction, the criminal case we filed against CEO Min Heejin for obstruction of business and defamation will now proceed. Furthermore, today, BELIFT Lab has additionally filed a civil lawsuit to hold CEO Min Heejin accountable for the damages to the artists, BELIFT Lab members, and participating creators who have carried the burden in silence despite their remarkable debut achievements in K-POP history.
CEO Min Heejin sacrificed an innocent rookie group for her own personal gain.
One of the ways CEO Min Heejin chose to pressure HYBE was to belittle a rookie group under HYBE label as a "copycat" or "imitation." This involved not only plagiarism allegations but also unreasonable claims such as obstructing their activities. In response to a journalist's question, CEO Min Heejin said, "Now (the media and netizens) should no longer mention it," effectively denying the time and process of the victims who had to endure unnecessary criticism due to her statements.
The belittlement and attacks on BELIFT Lab artists were based on photos and short videos captured and edited from similar scenes, removing the overall context of the content. There was no proper verification on whether the so-called "originals" mentioned by CEO Min Heejin were truly created by her or if they were indeed produced by BELIFT Lab. Raising the plagiarism issue in an official setting without presenting reasonable grounds for copyright infringement is not a responsible way for a creator and the head of a label to raise concerns.
Even though CEO Min Heejin's claims were misleadingly portrayed as facts, BELIFT Lab refrained from giving detailed statements because we hoped she would sort out the issue herself. However, CEO Min Heejin continues to insist on her claims, misrepresenting as if all her claims were acknowledged by the court.
BELIFT Lab has produced a video to present our position, which we now release to the public.
We express our regret that CEO Min Heejin's claims of plagiarism, used as a way to secure her own personal interests, are negatively impacting the broader field of pop culture.
The video produced by BELIFT Lab includes an analysis of the issues with CEO Min Heejin's plagiarism claims and the potential impact these claims could have on the entire field of pop culture, including K-POP. It will clearly explain CEO Min Heejin's unreasonable and fictitious claims, such as claiming random standards like the "production formula" and presenting marketing activities and holiday Hanbok photoshoots—already numerous similar examples existed—as if they were newly created.
Many artists and producers have contributed to the current state of K-POP. The path that was achieved by the effort of the senior artists should become a shortcut for their juniors. This is a cycle that allows the entire K-POP industry to grow larger. One should not block the path so that no one else can follow it, especially when it wasn't even their path, and they themselves benefited from the efforts of their predecessors.
BELIFT Lab is well aware of the allegations against the girl group produced by CEO Min Heejin—that they bear many similarities to domestic and international artists or that they might have used specific foreign works as references. However, we do not believe this constitutes evidence that CEO Min Heejin actually plagiarized or actively referenced these works. We believe that the allegations against the girl group produced by CEO Min Heejin are exaggerated and appear more similar than they are, due to intentionally edited content highlighting the similarities. If acts of editing and distorting information to favor one's own position are not corrected, it will hold back the activities of creators, and CEO Min Heejin will not be free from such consequences either.
Although CEO Min Heejin outwardly showed gestures of reconciliation in her second press conference, she failed to offer any apology or reflection to the innocent victims, including artists who suffered from severe and violent negative comments due to her actions, instead blaming others such as the media. This is deeply regrettable.
Protecting the artists from this incident and restoring the honor of the dedicated members and staff of the project is an important duty for BELIFT Lab. We will continue to do our best to achieve this.
-If only they had come out with a new concept, they might have survived. Why bury their own grave?
-So stupid. Their image is completely ruined now.
-Wow... Why are they also mentioning Oh My Girl and BLACKPINK here?? Even before Min Heejin pointed out, people already said that ILLIT reminded them of NewJeans.
-The public isn't stupid and you're too old to be throwing tantrums. I hope I age properly unlike them.
-No matter how much they fought, celebrities are all about image. There's no need to target another label's CEO. Besides, entertainment companies are profit-driven; even if they fight internally, they should pretend to be besties or at least act like nothing happened to minimize the damage they could receive. This is very regrettable. They should've just quietly taken this case to the court.
-Ugh... I got so annoyed that I stopped watching the video halfway.
-BELIFT Lab should've stayed quiet...
-Why so emotional??
-What's wrong with them??
-Why are they messing with Min Heejin again??
-If they had just released a new album with a different concept, this issue would've calmed down and people would forget about it...
After doing the challenge, Karina asked the Catnips to spread the 'Alien Invasion' sticker around her companyㅋㅋㅋㅋ So, Minji secretly put up these stickers around her company behind her manager's back. So funny.
Minji succeeded on doing the mission she was given to
Karina's reaction:
Karina: I got such a good news as soon as I got off from work. Minji-ssi made it. Actually, I knew she would nail this. Oh Gosh, I'm so proud of her.
And Minji heard this news during her live broadcastㅋㅋㅋㅋㅋ
-ㅋㅋㅋㅋㅋ It's because Minji is both a leader and one of the oldest member in NewJeansㅋㅋㅋㅋㅋ
-Ah---Uh---ㅋㅋㅋㅋㅋ She became a puppy
-Ah... This is seriously so cute
-Crazyㅋㅋㅋㅋㅋ So freaking cuteㅋㅋㅋㅋㅋ
-Karina knew Minji would nail her missionㅋㅋㅋㅋ
-So cuteㅠㅠㅠㅠ I know NewJeans have no leader, but Minji is the oldest member in the group. It's cute how she acts like that because an Unnie she likes said that she was proud of her...
-Jiminji👽🐰
-Both Aespa and NewJeans are so cute and heart-warmingㅠㅠ
-Karina is 4 years older than Minjiㅋㅋㅋㅋ Even their name rhymes, Jimin-Minji... So cute