SOURCE: 블랙핑크 제니, 엔터社 창업 2년 만에 정산금 240억 ‘대박’
BLACKPINK's Jennie reportedly received over 20 billion KRW in settlement payments over the past two years through the entertainment company she founded. These settlements consisted of income from her concerts, advertisements, appearance fees, and other individual activities. By securing a more favorable settlement structure compared to the typical ones under other entertainment agencies, the amount of profit returning directly to her appeared to have increased significantly.
According to the Financial Supervisory Service on the 9th, OA Entertainment paid Jennie 9.5 billion KRW last year as a settlement. Combined with the 14.3 billion KRW paid in 2024, her total settlement earnings over two years reached 23.8 billion KRW.
In November 2023, Jennie established her own one-person agency, OA Entertainment, to manager her individual activities. OA stands for ODD ATELIER, refering to a space for creating new things that garner attention. Jennie owns 100% of the company's shares, while her mother, Park Nana, serves as CEO.
Thanks to Jennie's active career, OA Entertainment reportedly became profitable immediately after its establishment and has maintained a stable financial structure. In 2024, effectively its first full year of operation, the company recorded 18.9 billion KRW in revenue and 580 million KRW in operating profit. In 2025, the revenue increased by 26% year-on-year to 23.8 billion KRW, while the operating profit decreased by 33% to 390 million KRW.
It was also revealed that, in addition to receiving large settlements from the company, Jennie also personally supported the company's operating funds. OA Entertainment's shareholder loans stood at 2.86 billion KRW at the end of last year, more than eight times higher than the previous year. Although the company posted net profits, its operationg cash flow was negative, which means the loans were intended to cover operating expenses and timing gaps in settlement payments.
Jennie is not the only artist to establish an entertainment company and receive settlements in the tens of billions of KRW. A representative example is PSY, who founded P NATION. According to P NATION's audit report, the company paid PSY approximately 17 billion KRW in settlement last year. This large sum is believed coming from major revenue generated through events like his 'Summer Swag' concert series. Additionally, former TVXQ member Kim Jaejoong also established iNKODE Entertainment in 2023 to manage his personal activities and has since expanded to train new artists as well.
An entertainment industry official explained, "In the past, agencies mainly took on the investment and risk while sharing profits with artists. Recently, more artists with established recognition and fandoms are creating their own corporations and promoting independently. For top artists, operating through an independent company is advantageous in terms of profit distribution structure."
