SOURCE: [SW이슈]'뉴진스맘' 민희진, '아들맘' 된다…베일 벗은 '오케이 레코즈'
Former ADOR CEO and founder of OOAK Records Min Heejin has started full promotions to launch a boy group.
On the 3rd, OOAK Records opened its Instagram, Twitter, and official website. The following day, they announced, "Min Heejin's independent label 'ooak records,' which had remained hidden behind many rumors and expectations, has finally broken its silence and sent its first signal to the world."
Following the teaser video for 'OOAK Records Launch Campaign,' the main content was released today (the 5th) at 10 AM (KST). It began with the phrase, "Welcome to OOAK Record Ship," and posts were uploaded one by one. The first video showed an old record shop in France with the short phrase "shop1." A voice is heard over the phone saying, "There's a lot prepared. You will definitely like it."
The next video showed a 'wanted' poster. The hints given were any nationality, born between 2008 and 2013. By putting a boy's face on the wanted poster, it seems like she is hinting at a boy group and revealing the nationality and age requirements for audition applicants. A website address was also promoted to find information about the 'wanted' individual (the audition.)
The next video, with the theme 'Only One Always Known,' showed a vinyl records flying through a back alley in Japan. It was followed by scenes of trainees practicing dance in an old building, and then revealing OOAK Records' branch shops in different countries one after another.
This is a new project by CEO Min Heejin, who has stirred up the K-pop scene in many ways. By unveiling the first member of the new boy group through the wanted poster, she signaled a bold and unconventional approach from the start. The content that shows OOAK Records shops spread all over the world also reflects her ambition toward the global music market.
Min Heejin previously worked as Creative Director at SM Entertainment and Chief Brand Officer (CBO) at HYBE. She later became CEO of ADOR and led the successful debut of NewJeans, but things are very different now. After declaring war against HYBE, members who had once stood by her side returned to HYBE, weakening her leadership. On the 12th, a court ruling is scheduled in the lawsuit against HYBE over the settlement of put-option payments.
Furthermore, ADOR has filed a lawsuit seeking 43.1 billion KRW in daamges and penalties against Min Heejin, former NewJeans' member Danielle, and her family, alleging tampering and related misconduct. Although she held an emergency press conference on the 28th of last month to deny the tampering allegations, no clear explanations were given.
Previously, Min Heejin earned the nickname 'NewJeans mom' after creating NewJeans at ADOR. She boasted their strong family-like bond, saying, 'NewJeans is a team of 6 members,' but in the end, the group ultimately split apart. Although the phenomenon did not last long, it's undeniable that NewJeans had a significant impact in the K-pop scene. With her hint at launching her first boy group through this label, attention is now focused on what kind of members and concept she will introduce.
BEST COMMENTS:
1. [+88][-41] Her aesthetics are definitely specialㅋㅋ
2. [+76][-43] Honestly, Min Heejin is unbeatable when it comes to stuff like this... I'm already curious and looking forward to it.
3. [+76][-49] If those kids succeed and later a staff member tries to take them and leave, will she be 'cool' about it and let them go?
4. [+72][-46] Min Heejin stans seriously have zero shameㅋㅋㅋ
5. [+49][-14] What about NewJeans?
