SOURCE: 민희진, ‘하이브 역바이럴 소송’ 미국 변호사 회동…“조각 맞춰지는 중”
Former ADOR CEO Min Heejin has met with a U.S. lawyer who is currently handling the lawsuit involving the American PR firm TAG PR.
On the 19th, Min Heejin posted on her social media, "I had a meeting in Seoul with the lawyers handling the TAG PR lawsuit in the U.S. Thank you so much for the great advice."
She continued, "I was able to hear firsthand how U.S. artists involved in the lawsuit are responding to TAG PR's actions. I am very grateful to receive detailed and meaningful advice. The pieces are coming together one by one. I think I'll have a story to share soon."
Previously, Min Heejin raised allegations that TAG PR, a former subsidiary of HYBE, had engaged in 'reverse-viral' activity against her. 'Reverse-viral' refers to activities aimed to create negative public opinion.
On YTN Radio's 'Kim Junwoo's News Showdown' last year, Min Heejin stated, "Ever since the dispute began, I felt there were strange signs from overseas. I wodndred, 'How do people abroad even know me? Why are they spreading this strange viral content?'
She continued, "Actually, before that, a Billboard reporter contacted me. They said, 'I received a tip. The content was so odd that I wanted to verify it with you personally." When I asked where it came from, they said it was from TAG PR, which shocked me. After that, I was even more surprised to hear that my name appeared in a complaint for another lawsuit in the U.S."
According to a report by Hankyoreh last December, U.S. PR firm Jonesworks and its founder, Stephanie Jones, filed a complaint in the U.S District Court for the Southern District of New York on December 8, naming the founder of TAG PR and others as defendants. In the complaint, they reportedly claim that the founders of TAG PR engaged in organized 'reverse-viral' campaigns to steal their clients.
In response, HYBE stated, "This is a unilateral claim made by a single party in a legal dispute that has nothing to do with HYBE or HYBE America," adding, "Neither HYBE or HYBE America has ever been involved in the matters stated in the complaint."
Meanwhile, Min Heejin parted ways with ADOR in November 2024 and established a new entertainment agency, OOAK.
