SOURCE: 뉴진스 안무·MV팀까지 합류…민희진 사단, '남자 뉴진스' 신호탄 되나
As OOAK Records recently unveiled the campaign for a new boy group launch, the public is speculating that the main creative staff who previously worked closely with NewJeans might be reuniting and joining the project.
On the 5th, MV director Lee Youngeum shared photos of the individuals involved in OOAK Records' video production on her personal social media. The list included Director Shin Dongle, who previously worked on NewJeans' 'Hype Boy' and 'Cookie,' while Lee Youngeum herself directed 'NewJeans' and 'Bubble Gum.'
Choreographers Black.Q and Kim Eunjoo also hinted their participation as they added 'OOAK Records' to their social media profiles. The two created the choreography of NewJeans' hit songs like 'Attention,' 'Hype Boy,' 'Ditto,' 'OMG,' and 'Super Shy.'
As these choreographers were the key figures behind the viral 'Hype Boy' challenge, attention is now focused on the performance style of the new boy group they will be working with.
As it seems like the production staff who worked together during the NewJeans era are reuniting, there are high expectations regarding the creative direction of the first boy group from OOAK Records.
Meanwhile, Min Heejin used to work at SM Entertainment before joining HYBE in 2019 as the Chief Brand Officer (CBO). Later, she led HYBE's subsidiary label, ADOR.
However, in April 2024, tensions surfaced when HYBE launched an internal audit after alleging that Min Heejin attempted to take control of the company. Since then, she was removed from her CEO position, stepped down as an internal director, and formally ending her relationship with HYBE.
