To our customers who love the Innisfree brand, we would like to share an announcement.
Recently, some customers expressed discomfort regarding a video made in collaboration with an influencer to introduce the formulation of Innisfree Milk Essence. We have listened carefully and deleted the scene in question.
We sincerely thank you for your valuable feedback. Moving forward, we will do our best to become a brand you can trust by thoroughly reviewing the entire process, from content planning to final review.
+The reason behind the apology:
40만 뽀용뇽닙도....... 짧은 쇼츠에서 두번이나 하심 이니스프리에서 이런 걸 요구했다고 밖에 안 보여짐. https://t.co/VIGQtdXJKR pic.twitter.com/ILM4P9MuFt
— 말잘듣는케로로군소 (@bibimbapcat) September 23, 2025
-Fire the person who planned that content. They must've been trying to ruin the brand.
-Are they f*cking crazy?
-I can't boycott them since I don't even buy their products.
-They're pulling this kind of stunt on products targeted at women...?
-That's disgusting...
-That's so f*cking gross. Why would they do something like that?
-They make it sound like the people who felt uncomfortable are the weird ones...ㅋ
-Whoa... The brand's image looks completely different in my eyes now.
-Innisfree already flopped anyway... I can't believe there was more to ruin of themㅋㅋㅋ
-Hul... I won't use their products anymore now.
-I feel sick to my stomach.
-That is not an apology... That's a notice. They're just 'informing' us. There's no single word of apology in that statement.
-...? I just bought that...
-What the hell did I just see? Are these people out of their minds?
-Ever since they rebranded, they've been getting weirder and weirder...
