by Journalist Kim Jiwon
On the 25th, the term "NewJeans-like" was registered on the online knowledge information site "Namuwiki." The term is being interpreted to mean "poor service relative to the price." As of 11 AM that day, the expression ranked 4th in Namuwiki's real-time search terms.
Previously, NewJeans collaborated with the game PUBG. Subsequently, some game users were reported to have sexualized the members. This issue arose because many users dressed NewJeans characters in inappropriate outfits and shared these images online. The controversy intensified as NewJeans includes underage members.
Criticism emerged, pointing out that the situation was possible because there were no restrictions on what outfits could be worn by game characters. In response, NewJeans' agency ADOR and PUBG's developer Krafton took action. ADOR and Krafton stated, "We will take appropriate measures against items that do not align with the collaboration's purpose shortly. This will create a healthier environment within the game and ensure all users can play safely."
They further emphasized, "All users must adhere to PUBG's community guidelines, which prohibit inappropriate content. Violations of these guidelines may result in restrictions on game use."
Following these measures, some users expressed dissatisfaction, leading to the use of the problematic term. Users felt restricted as they could no longer use the purchased items as before due to the customization limits. Consequently, the term "NewJeans-like" began to spread across some online communities.
-Doesn't the term 'NewJeans-like sound like a compliment?
-Is this the best these older guys could come up with? Their media play is really trashy and pathetic. 'NewJeans-like' sounds like a huge compliment.
-HYBE must be really upsetㅋㅋㅋㅋ This media play is truly Sihyuk-like.
-If someone called me "NewJeans-like," I'd be so happy.
-Wow, insane media play.
-This is so trashy. Why do this to NewJeans?
-ㅋㅋㅋㅋㅋㅋ I didn't even know that term existed until I saw this article.
-Sihyuk again, again, and again.
-NewJeans-like = Super trendy.
-My wish is to be called 'NewJeans-like.'
-It literally means trendy, though?
-HYBE is really creepy.
-Doesn't it mean super trendy?
-This article is very HYBE-like.
-Isn't 'NewJeans-like' supposed to be a compliment??
