W Korea is facing massive backlash for hosting a so-called 'breast cancer drinking party.'
On the 15th, W Korea stirred a controversy after hosting its annual 'Love Your W 2025' campaign under the theme of 'breast cancer awareness and charity.' The event, organized on a massive scale for its 20th anniversary, drew criticism after live-stream revealed the event had devolved into a 'celebrity drinking party.'
As the organizer, W Korea provoked public outrage for exploiting breast cancer to promote a 'drinking party.' Amid growing public outrage, content creators have begun to voice criticism.
On the 20th, Youtuber Jung Sunho, who has 1.83 million subscribers, released a video on his channel featuring his mother, a breast cancer survivor, to call out W Korea. In the video, Jung Sunho played Jay Park's 'MOMMAE,' which was performed at the event. His mother couldn't hide her anger, saying, "What is this? How could they perform such a song at a campaign like that? Isn't this mockery? I feel offended."
Jung Sunho criticized W Korea, saying, "I place the biggest blame on the event organizer. How can they be this thoughtless? Do they really think gathering famous celebrities and influencers automatically raises breast cancer awareness?" He also added, "It seems like they wanted an excuse to invite celebrities for free to get sponsorships, so they came up with 'breast cancer' as an excuse. They basically exploited 'breast cancer' for their own profit."
On October 23rd, another controversy erupted as it was revealed that W Korea allegedly used the phrase 'Breast Cancer Party' in the initial invitation. Fashion Youtube Sinu, who has 400,000 subscribers, exposed this on his Instagram story that day. Sinu shared, "Honestly, when I saw the phrase 'Breast Cancer Party,' I thought to myself, 'Is this right? Are people really going to this event?' But apparently, many people went. I guess I was the only one who thought it sounded off."
Along with this, he revealed the invitation sent by W Korea, which read, "This is the W Magazine Breast Cancer Party that drew attention for being attended by top stars. This year, we are specially inviting creators in collaboration with W Magazine. We offer you a chance to see celebrity performances live in a small space and the opportunity to enjoy a party with celebrities. This is only offered to a limited number of attendees."
By labeling the event as a 'Breast Cancer Party,' W Korea shamelessly marketed the event as the opportunity to see celebrities in person. In fact, W Korea used the same term on its official website. In their invitations sent to celebrities, they wrote, "This campaign aims to raise awareness about the risks of breast cancer and support breast cancer prevention and treatment," adding that this was 'a party specially prepared for that purpose.'
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[+1,202][-7] 'Breast Cancer Party' my ass. Is breast cancer something to celebrate? Patients are already struggling with expensive medication and limited insurance coverage.
[+1,097][-7] W Korea is a subsidiary of Doosan. Every time they hold donation events, Doosan's chairman always show up instead of W Korea's CEO. But now that there's a problem, Doosan's name is nowhere to be found.
[+783][-84] The celebrities who were the most active until the very end: J-Hope, RM, V, all of Aespa's members, Jang Wonyoung, Ahn Yujin, Jeon Somi, Jo Seho, Taeyang.
[+83][-0] Do the words 'breast cancer' and 'party' even belong in the same sentence?
[+73][-8] I totally lost respect for all celebrities who went there.
[+61][-0] What in the world is a 'party' for breast cancer?
[+57][-0] Are they going to start throwing parties for every type of cancer now?
[+51][-0] Do they really think the word 'party' is appropriate for this event? What's in their heads?
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