CEO Min Heejin stated, "The problem with HYBE is that they continue to do unethical behavior without responding to the criticism, while following the bad practices of the industry." She added, "As a leading entertainment company, HYBE is not being responsible. Its structure is not transparent. This has caused continuous damage to New Jeans, both directly and indirectly."
Min Heejin emphasized, "The biggest issue with HYBE is 'Album Pushing.' This is an act that deceives shareholders, members, market, and also fandom. HYBE has already faced strong criticism from public opinion for doing this. HYBE encouraged New Jeans to do this act. During the release of 'Get Up' album, HYBE suggested 'pushing' 100,000 copies, claiming that it could surpass Aespa's first-week sales record. However, New Jeans firmly refused as it goes against ADOR's principle."
Min Heejin stated that New Jeans refused HYBE's advice because the members were concerned that their previous genuine achievements in topping the charts might be tainted and damage various opportunities in the future. Furthermore, she said, "In the future, if this method receives more attention, New Jeans could be misunderstood as if they had participated in it behind all of their achievements, even when they firmly refused to do it."
Min Heejin questioned, "If HYBE was confident enough to persuade groups like New Jeans, who already had high album sales without any deceiving methods, to surpass the records of other groups, what about the other groups? This shows HYBE's lack of ethical awareness." She urged, "Although it is already known as a common practice within HYBE's label, I strongly request thorough investigation and transparent handling of any transactions."
(NB: 'Album Pushing', as described in another article, refers to a method where sellers purchase a specific number of copies to increase the group's sales. These sellers then organize events to sell those albums, like fan signs, until it's all sold out. This method not only exhausts the artists physically, but pressures fans emotionally to repeatedly purchase the same albums)
-Their inferiority complex is legendary...
-What the hell, HYBE? They're so obsessed with Aespa, it's pathetic.
-Not Aespa again...
-It's really disgusting.
-Is 'Album Pushing' the same as Sajaegi?
-Aespa again?ㅋㅋㅋㅋ Do you really want to step on them that badly, Sihyuk-ah?
-Aespa again?? HYBE is seriously so obsessed with Aespa. HYBE, you're patheticㅠㅠ
-Min Heejin is so braveㅋㅋㅋㅋ It's amazing that she has the courage to expose that.
-Wow... Their jealousy, anger, and obsession with Aespa are on the next levelㅋㅋㅋㅋ
-Wow... This is beyond being obsessed with Aespa.
-Leave Aespa alone, you crazy bastards.
-New Jeans did well by sticking to principles.
-Their obsession with Aespa is crazy...
-ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ HYBE is damn pathetic...
