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Tuesday, June 11, 2024

Why did they hold a press conference when CBX was not even present?

 
by Journalist Kang Dayoon

CBX held a press conference without CBX. However, it left numerous questions. Why? Why now? Why like this?

EXO CBX's agency, INB100, held an emergency press conference on the 10th at the Shilla Hotel's Youngbin Hall in Jung-gu, Seoul, to accuse SM Entertainment of deceptive agreements. The press conference was attended by the Chairman of p_Arc Group, Cha Ga-won; the CEO of INB100, Kim Dongjoon; and attorney Lee Jaehak, representing INB100 and CBX.

EXO and EXO fans were constantly mentioned during CBX's emergency press conference. However, it appears that they have been considering the situations of the other EXO's members during the emergency press conference. Previously, SM En't said in their statement, "After receiving the official document containing the content proof, we have decided to not pursue the issue further in order to avoid interfering the activities of EXO's members, especially D.O, Chen, and Suho who are currently actively promoting their solo album, concert, and other projects."

Reporters are only doing their job, and if Suho and D.O. are expected to understand their fellow EXO members' issues, what about other artists? On the same day as the emergency press conference, the group Cignature held a showcase at 2 PM for their fifth EP, 'Sweetie but Saltie.' At exactly the same time as the emergency press conference, at 4 PM, Everglow held a showcase for their fifth single album, 'Zombie.'

Both Cignature and Everglow were releasing new albums after ten months. However, due to CBX's emergency press conference notification, many reporters had to choose which event to attend. The name "emergency press conference" inevitably drew attention to CBX. Although Cignature's showcase was held at 2 PM, many reporters gave up attending their showcase because it was about 30 minutes away from the venue of the emergency press conference. The impact was even worse for Everglow, as their showcase was held at exactly the same time as the emergency press conference. 

After the press conference ended and Chairman Cha and CEO Kim left, many reporters bombarded attorney Lee with questions. However, the only responses he gave out cautious statements such as, "I need to answer in the presence of my clients. If you have additional questions, I will respond all at once through the appropriate channel," "Since my clients are not present, I must refrain from commenting," and "We will respond through the channel later."

When asked if the statement read during the press conference would be distributed separately, INB100 replied, "Soon." The statement read at the emergency press conference was then distributed at 8:24 PM. After the emergency press conference was over, SM Ent. released their statement at 6:46 PM. INB100's reply regarding the "channel" has not yet been received.

theqoo

-They've been a nuisance in every way possible.

-Please check out Everglow's music video.

-I didn't know Everglow was having a comeback. How is their song??

-Reporters canceled their scheduled plans because of that 'emergency' press conference. Ugh, what a mess.

-Such a nuisance.

-It wasn't even something worth an emergency press conference, just caused trouble.

-Their actions resemble HYBE's...

-So that's why the reporters were angry and asked why they held a press conference for the same issue again.

-Wow... What a nuisance to other groupsㅠㅠㅠㅠㅠ

-Poor Everglowㅠㅠㅠㅠ

-Guys, listen to Everglow's new song. It's good.

-This could have been Cignature's last comeback, thoughㅠㅠ

-They really lack consideration for others.

-It's been a really long time since Everglow's comeback, right?ㅠㅠㅠㅠ I like both groups, so I'll listen to their songsㅠㅠㅠㅠ

-What a nuisance. The press conference had no substance anyway. They just wanted attention.

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