On the 10th, Belift Lab, a label under HYBE, posted a video on their newly created YouTube channel, 'BELIFT Lab Announcement,' titled 'Belift Lab's Position on Plagiarism Claims.' The following day, on the 11th, HYBE's stock closed at 198,000 KRW, down 2.22% from the previous trading day.
On the same day, BELIFT Lab also issued an official statement on their social media accounts announcing legal action against Min Heejin, CEO of ADOR, and malicious commenters who raised plagiarism allegations between ILLIT and NewJeans.
Additionally, many believe the stock decline was influenced by the perception that BELIFT Lab's actions were a negative response to Min Heejin's peace offering to HYBE at a press conference after avoiding her dismissal as ADOR CEO through a temporary injunction.
Company posts a video denying plagiarism accusations against ILLIT ... "Super Embarrassing"
BELIFT Lab denies plagiarism accusations through a Youtube video: "Their company is their biggest hater"
-The titleㅋㅋㅋㅋㅋ
-I never thought the word 'Super' would be used like thisㅋㅋㅋㅋ
-The headline is really something elseㅋㅋㅋㅋ They're gonna get suedㅋㅋㅋㅋ
-No one in their right mind would release a video like that...
-Super embarrassingㅋㅋㅋㅋㅋ
-I'm sure not only one or two higher-ups read this articles before it came out... How did the headline get approved?
-It's clear who's giving their artists the most trouble nowㅋㅋㅋㅋㅋ
-They're just making more enemies by dragging popular idols into thisㅋㅋㅋㅋ They should focus on their own artists' image instead.
-The journalist might get sued at this pointㅋㅋㅋㅋ
-Their company is their own haterㅋㅋㅋㅋㅋ
-It's even made it to the news nowㅋㅋㅋㅋ
